At Snap, we are excited about the possibilities for computing overlaid on the world.

Through Yellow, we are investing in companies who share our vision and excitement. So whether you’re building an AR experience, or starting a company in an industry that can be transformed by AR - let’s talk!

Who are we looking for?

We're looking for mission driven, creative entrepreneurs building at the intersection of creativity and technology. Read more about our investment themes below.

What do we offer?
  • Investment of $150k

  • Mentorship from industry veterans and experts across creative and technical industries and roles

  • Weekly programming on topics ranging from business strategy and management to growth to fundraising

  • Remote networking events and opportunities to learn from a curated cohort of entrepreneurs

  • Potential for commercial support and partnerships

Key Dates
  • June 2, 2022 - Applications Open for Fall 2022 Cohort

  • July 29, 2022 - Applications Close for Fall 2022 Cohort at 11:59pm PT

  • August 26, 2022 - Invitations Extended

  • September 19, 2022 - Fall Cohort Begins

  • December 7, 2022 - Fall Demo Day

  • December 9, 2022 - Fall Cohort Ends

Our Location

The Yellow Accelerator will primarily operate remotely on Pacific Time, with an in-person orientation week and final week in Los Angeles, California (conditions permitting).

Investment Themes

At Yellow, we seek entrepreneurs who are building AR applications, or companies in industries that can be transformed by AR. We don’t require companies to build on top of Snap, but we do seek companies who have an aligned vision for the power that AR can unlock. These include:


We believe there are AR experiences that provide tremendous utility by solving practical problems. Some examples include language translation, spatial measurements, and scanning the world around you.

Entertainment, Self Expression, and Games

The puppy dog lens may have gotten the party started, but we believe there’s so much more that AR can do to entertain people. Whether that’s through art, music, games, self expression, and more!

Health and Fitness

We believe AR can transform our fitness journey. Whether that’s through social experiences, data, education, or beyond - we’re eager to partner with founders thinking about new ways AR can help us live healthier lives.


AR is already changing the way we shop. From virtual try-on, all the way through purchase. We are bullish on the future of AR driven commerce, and are looking for companies who are helping to transform the way we experience shopping and commerce.


There is tremendous potential in visual and experiential learning. Yet most of our learning is still done through text. We’d love to talk to you if you’re thinking about new ways we can learn when computing is overlaid on the world!

If you have a vision for or are building a company that is innovating within one or more of these themes - we want to chat!

Please review our Yellow Submission Terms.