Bootcamp is a three day program to help entrepreneurs gain critical insights on their journey to building a scalable business. We'll bring together experts from the Snap and startup communities to talk about fundraising, operations, growth, and how to leverage Snap Kit and Snap Ads to reach Gen Z.

This program is for early stage founders (think: Series B and earlier) looking to learn from experts about the different aspects of running an early stage startup, as well as meeting other founders who are all embarking on the same journey.

Whether you’re just getting started and looking for ways to better prepare for the road ahead, or you’ve been building and gaining traction and are looking for tips or tools to optimize growth and engagement - this event is for you!

What To Expect

There are three main tracks of programming across Yellow, Snap for Developers and Snap for Business.

Listen, Learn & Discuss:

In each track, tune into fireside chats, panel discussions, and participate in live Office Hours with subject matter experts to get hands on feedback and advice.

Take Time to Connect:

Running a startup can often be a lonely journey, and we know that the ability to connect with fellow founders to be immensely valuable. That’s why we’re also setting aside time each day for you to connect with fellow founders.

Give Us Your Best Pitch:

Apply to participate in our live pitch competition at the end of the three day conference in front of a panel of judges! 

Key Dates

Our 2021 program has come to a close and we are not currently accepting applications for this program.


Bootcamp is a 100% virtual event with programming taking place between 9am and 5pm in the US Pacific Time Zone.

Want us to bring Bootcamp to your region? Drop us an email at with your company name and location to register interest for programming in your region!

Bootcamp Tracks

Throughout the Bootcamp program, you can expect to join seminars & panels, as well as, engage in conversation on the following topics:


Hear from the Yellow team, startup founders and investors about important lessons they’ve learned in the process of company building and raising funds.

Snap for Developers

Learn about the different ways you can leverage Snap for Developers, with a focus on Snap Kit, to bring innovative features that delight users to your platform and reach the 293 million Snapchatters that come into the app each day.

Snap for Business

Do you know how to optimize paid advertising for your growing business? When is the right time to start or what is the right platform for you? Learn more about the Snapchat audience and how to get in front of them effectively to drive growth and engagement via Snapchat Ads.

Please review our Yellow Submission Terms.